Machines Takeover – The salient AI-fashion designer is here. Fashion design is a beautiful art, drawing image, colour and composition not only from the styles it creates and the materials it uses but also from the craftsmanship and the tools of the designers.
Fashion design is an art, and most ‘classic’ fashion designers are still beginning work with sketches and mood boards.
However, as everything changes, grows, and evolves – maybe now fast than ever with the help of technology – fashion designers and their tools are changing too.
An emerging generation of so-called ‘hybrid fashion designers’ is hailing. Creators no longer working with sketches, printed pictures and physical designs but digital forms, conceptualised with the help of social media and artificial intelligence.
AI-Fashion Designer – Goodbye Sketches
A true statement to that change is Stitch Fix. A fashion startup with a team of data scientist working with AI to predict which clothes their buyers want to wear.
And interestingly enough, the fusion of fashion with AI changes not only the tools of the fashion designers but also gives birth to the C-level position in the fashion industry, the role of Chief Algorithm Officer. Back to the role of AI in fashion design at Stitch Fix.
“The AI identifies fashion styles that customers prefer and would like to buy but aren’t designed or available yet”, says Stitch Fix CAO, Eric Colson.
According to Colson, Stitch Fix’s AI experts are using a triad of algorithms to construct the company’s AI-fashion designer.
The first algorithm identifies and then recommends bits of apparel that could be used as templates for the new garment.
The second algorithm recommends three distinct attributes that have been shown to augment original style and the third algorithm factors in the so-called ‘randomness factor’, designed to make final style more interesting and appealing.
Combined, these three algorithms are able to process almost 30 trillion possible combinations of styles. However, the final selection of styles comprises of only nine outlines from which the human gets to choose.
“Our proprietary AI can analyse, identify, and generate unique fashion designs and styles that are in high demand by the consumers of fashion and yet, are missing from the market,” said Colson.